From Wired, news of the new CompUSA: Ye…

From Wired, news of the new CompUSA:

Yes, CompUSA. The once-bankrupt electronics retailer is making a comeback, with about 30 new CompUSA stores nationwide and a new strategy that includes aggressive prices, remodeled stores, improved lighting and in-store web access for comparison shopping.

“We have invented this idea of retail 2.0,” says Gilbert Fiorentino, chief executive of the Technology Products Group at Systemax, now parent company of CompUSA. Fiorentino is also the founder of Tiger Direct, a web only electronics retailer and another subsidiary of Systemax. “Every screen in every CompUSA store is now connected to the internet and making buying a richer experience for customers,” he says.

They play up the in-store web-browsing angle a lot in the article. It’s a feature the Tiger Direct outlet store, which is now a CompUSA, always had, and I always thought helped. More often than not, I used it to get the specs of the thing I had seen online and then use that to compare it with what they had on the shelf.

I’m guessing the notion of a customer finding a better price on something using your in-store computer and then leaving your store empty-handed is a little overstated.