Scott Adams explains market segmentation…

Scott Adams explains market segmentation:

The most important market segment is known as the “Stupid Rich,” so named because for their tendency to buy anything that’s new regardless of the cost or usefulness. If you can sell enough units to the Stupid Rich, your production costs per unit will decrease. Then you can lower your prices and sell to the Stupid Poor—that’s where the real volume is.

It’s never a good idea to design your product for the Smart Poor or the Smart Rich. The Smart Poor will figure out a way to steal your product. The Smart Rich will buy your whole company and fire your ass. As a rule, smart people are an undesirable market segment. Fortunately, they don’t exist.