We discussed this over dinner last week, but here it is again, from Radley Balko:

Great commercial. Unfortunately, the commercial does nothing about the fact that Old Spice still smells like grandpas.

The whole point of the commercial is to try and radically rebrand Old Spice and fight this conception that it smells like grandpas.

If an ad campaign focused so directly on trying to reform this one problem can’t succeed, I think it’s just time to drop the Old Spice brand. If that ad can’t convince people, I’m not sure anything can.